If you haven’t heard the backstory behind the ads featuring Bill Gates and Jerry Seinfeld, Microsoft hired Jerry Seinfeld. To do ads with Bill Gates. To the tune of $10 million. The whole ad campaign costs around $300 million. Better be good, right?
So what did you think? What, you didn’t get it? Yeah, me either. When no one got the first one, Microsoft remarked that they’re just supposed to start conversation about technology and Windows. Instead, it’s started a lot of conversation trying to understand the commercials from an absurdist point of view, as if they were an adaptation of Waiting for Godot (surely he’ll come tomorrow…). None of it made any logical sense.
Until I read this.
So Bill & Jerry went to live with the “common” folk. In the process, they bug everyone in the house with their presence. They make people adapt to their tastes rather than actually adapting to them. When they order out for Chinese they coast on their reputations and offer nothing of value back in exchange for the food. Finally, they are framed as thieves due to lack of security and assuming that everyone in the house is really honest.
So it is about Windows Vista after all! Now if you’ll excuse me, Windows Explorer appears to have crashed for no reason again.